Marketing, Minor

Murray Koppelman School of Business

Program Overview

As a business management major, you may choose from five minors, including marketing. You will learn basic marketing concepts such as how to promote products, communicate effectively, conduct marketing research, and apply these marketing principles to business needs.

Where You'll Go

Declaring a minor allows you to explore other areas of interest and make interdisciplinary connections, and minors complement your study of business management. By declaring a minor, you can set yourself apart as a candidate for job opportunities in business administration and marketing across industries. Many businesses rely on marketing methods to grow their brands and create successful advertising campaigns geared to the right audience. With a minor in marketing, you can become a marketing coordinator/assistant, and this program even complements a career in copywriting or graphic design.

Minor Details

The program information listed here reflects the approved curriculum for the 2024–25 academic year per the Brooklyn College Bulletin. Bulletins from past academic years can be found here.

Department Requirements

This minor is not open to students who are pursuing the B.B.A. with a concentration in marketing.

A grade of C or higher in each of the six courses offered in the minor.

All of the following:

Business 3120 or Computer and Information Science 1530; Business 3100; Business 3140; Business 3170; and Television, Radio & Emerging Media 2517 or Business 3130.
One course chosen from the following: Business 3175, Business 4100W, Sociology 2800, or Television, Radio & Emerging Media 2519.

Contact

Zina Sharperson, Senior Academic Adviser

218 Whitehead Hall
E: businessmgmtadvising@brooklyn.cuny.edu
P: 718.951.5136

Office Hours

Mondays–Thursdays: 9 a.m.–5 p.m.; Fridays: 9 a.m.–noon

The Support You’ll Find

Brooklyn College is an integral part of the cultural and artistic energy of New York City. Our faculty members in Business Management offer incomparable expertise and tremendous talent, and each brings a unique perspective to their teaching and mentoring in and out of the classroom.